Lorry Stickers for Food Trucks: Starting Guide A to Z

Food truck specs in Malaysia

Most common formats: converted vans (modified Hilux, Triton) or dedicated food trucks (Bolt, custom-built). For branding, focus on side and back panels — areas customers queueing can see. Roof branding is optional but useful for social-media drone shots.

Design priorities (for maximum visibility)

• Big logo — minimum 30cm height to be visible from 5 metres
• Signature menu highlight — 2-3 hero items with strong visuals
• Contact: Instagram + WhatsApp — Gen-Z customers will scan a QR or Google the name
• Short tagline — sticks in memory (e.g. "Best burger in Bangsar")

DBKL/MPS regulations for food trucks

Make sure you have a local council business licence (DBKL in KL, MPS in Selangor) and food licence. There's no specific branding limit, but avoid promoting products that require additional licensing (alcohol, tobacco) without the right licence. Local councils sometimes request reflective tape for road safety.

Budget breakdown

For a typical food truck (3-4m long, prominent single-side + back panel): RM2,200-RM2,800 (Standard Package with focus areas). Full wrap with artistic patterns: RM3,500+ (Size XL). ROI typically breaks even in 2-4 months if the truck is consistently at high-traffic events.

Common mistakes to avoid

• Logo too small — invisible from a distance
• Too much text — passers-by don't read, but they see images
• Colours clashing with the van base — preview before print
• QR code with no clear landing page — the landing page should show menu + booking link